Time to Take Control Webinar: Future proofing egg production

Pedro has an MBA Executive & EFQM specialist from the Business School of Valladolid (Spain). Veterinary Degree from the Complutense University of Madrid (Animal Production and Economy Specialist).  

After a first period working for a livestock company in southwestern Spain, He has worked for Nanta (Nutreco animal nutrition company) since 1990 holding several management positions, among them, as Marketing Director of the Agri area for Spain & Portugal, and since 2014 as Managing Director of Nanta Group (Spain & Portugal) until December 2022, when he was appointed as Director of Institutional Relations & Strategy of Nutreco Iberia. 

David Brass, CEO of The Lakes Free Range Egg Co Ltd, grew up on a Lake District family farm before earning his BSc Hons in Agriculture from Newcastle University. After ten years as a Harrier pilot in the Royal Air Force, he returned in 1989 with his wife Helen to take over the farm, where Helen’s initial 200 hens soon grew into a thriving enterprise.

In 1996, they founded The Lakes Free Range Egg Co Ltd with a clear mission: to produce only free-range and organic free-range eggs with the highest welfare standards, driven by continuous innovation and research.

Today, the company turns over £100 million, packs three‑quarters of a billion eggs annually, and works with 80 producer farms across the UK. Their leadership in sustainability and welfare has earned numerous national and global awards, including the King’s Award for Enterprise. David continues to champion sustainable agriculture, welfare-led performance, and innovation across the egg industry.

Naomi Duijvesteijn is Global Sustainability Director at Hendrix Genetics, a role she has held since May 2024. She joined the company in 2018 and holds a PhD in Quantitative Genetics with a focus on pigs. Her work combines scientific rigor with a strong focus on sustainable food systems.

Naomi played a key role in the SAPPSA (Sustainable Access to Poultry Parent Stock in Africa) program, a Gates Foundation–funded initiative led by Hendrix Genetics. Through SAPPSA, and via Hendrix Genetics’ traditional poultry brand SASSO, improved dual‑purpose chicken breeds were developed and made sustainably available to smallholder farmers in rural Africa. Implemented in two consecutive five‑year phases, the program focused first on securing access to appropriate genetics and subsequently on improving affordability, performance and value‑chain resilience.

In her current role, Naomi leads the global sustainability strategy at Hendrix Genetics, embedding sustainability into breeding innovation and decision‑making across species and regions, with the aim of delivering long‑term value for farmers, animals and society.

Aidan Fisher is the Poultry & Aqua Business Director for Europe and Central Asia at Trouw Nutrition. He has been working in the poultry sector and the wider agri-food industry for over 25 years. He began his career in his family's poultry business in Ireland. Over the past 15 years, he has held various commercial positions at Moy Park (Pilgrims/JBS), including Sales Director, working in partnership with key UK retailers such as Marks & Spencer, Tesco and Lidl. He joined Trouw Nutrition in 2020 and was previously General Manager of Trouw Nutrition Ireland. He has spent much of his career at Trouw Nutrition bringing the company's purpose, “Feeding the Future”, to life in a tangible way. In March 2026, Aidan stepped into the role of President of NIGTA.  Outside of the excitement and dynamism of the European poultry industry, Aidan enjoys spending time with his wife and young family in Ireland.

Sofie Kilroy is Sustainability Manager Poultry for Europe & Central Asia at Trouw Nutrition, driving the transition toward a lowercarbon, more resilient egg industry.

She brings together nutrition, data and valuechain collaboration to help producers turn sustainability ambitions into measurable, profitable action. Passionate about practical impact, Sofie empowers the egg industry to reduce their footprint while strengthening the longterm future of the sector.

Her mission: make sustainable egg production both achievable and economically rewarding.