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Time to Take Control: Future proofing egg production
- Customer event
Online
Sustainability is a new challenge in our egg industry; we need to learn how to balance that challenge with the other ones we have been facing for many years. Join us for a high-impact webinar that brings together leaders from across the egg value chain to tackle the biggest sustainability challenges and opportunities facing our industry today.
Details
- Date: Tuesday, 24 March 2026
- Time: 11:00 - 12:00 CET
- Live webinar in English
What’s in it for you?
- Get ahead of regulation & customer demands
Pedro Cordero, President of FEFAC, will share what’s coming for the feed industry; from carbon footprint standards to deforestation-free sourcing and how to stay competitive. - Hear directly from the egg packer’s seat
David Brass, UK egg industry leader, will unpack the real-world pressures egg producers face and what they believe we need to do to succeed. - White or brown layers? Genetics that matter
Hendrix Genetics will share their perspective on genetics and what role they play. - Feed smarter, reduce emissions, stay profitable
Trouw Nutrition’s experts will show how precision nutrition and tools like MyEggPrint and MyFeedPrint help you measure, reduce, and communicate your carbon footprint, without compromising performance.
About Trouw NutritionWe are a global leader in innovative, science-based animal nutrition. Our mission is to help feed the future sustainably. We do that by partnering across the value chain to deliver practical, profitable solutions that reduce environmental impact and improve animal performance. |
The speakers
Pedro Cordero
Pedro has an MBA Executive & EFQM specialist from the Business School of Valladolid (Spain). Veterinary Degree from the Complutense University of Madrid (Animal Production and Economy Specialist).
After a first period working for a livestock company in southwestern Spain, He has worked for Nanta (Nutreco animal nutrition company) since 1990 holding several management positions, among them, as Marketing Director of the Agri area for Spain & Portugal, and since 2014 as Managing Director of Nanta Group (Spain & Portugal) until December 2022, when he was appointed as Director of Institutional Relations & Strategy of Nutreco Iberia.
David Brass
David Brass, CEO of The Lakes Free Range Egg Co Ltd, grew up on a Lake District family farm before earning his BSc Hons in Agriculture from Newcastle University. After ten years as a Harrier pilot in the Royal Air Force, he returned in 1989 with his wife Helen to take over the farm, where Helen’s initial 200 hens soon grew into a thriving enterprise.
In 1996, they founded The Lakes Free Range Egg Co Ltd with a clear mission: to produce only free-range and organic free-range eggs with the highest welfare standards, driven by continuous innovation and research.
Today, the company turns over £100 million, packs three‑quarters of a billion eggs annually, and works with 80 producer farms across the UK. Their leadership in sustainability and welfare has earned numerous national and global awards, including the King’s Award for Enterprise. David continues to champion sustainable agriculture, welfare-led performance, and innovation across the egg industry.
Sofie Kilroy
Sofie Kilroy is Sustainability Manager Poultry for Europe & Central Asia at Trouw Nutrition, driving the transition toward a lowercarbon, more resilient egg industry.
She brings together nutrition, data and valuechain collaboration to help producers turn sustainability ambitions into measurable, profitable action. Passionate about practical impact, Sofie empowers the egg industry to reduce their footprint while strengthening the longterm future of the sector.
Her mission: make sustainable egg production both achievable and economically rewarding.
