The ABC of lasting performance

We unlock the genetic potential to optimize efficiency and deliver profitable performance consistently.

Our approach operates at system level working before, within and over time ensuring performance becomes a sustained state rather than a short-term result

It’s not one big decision that defines your results. It’s the many small ones you make every day.

Just like the alphabet, the ABC of lasting performance sets the foundation. 

Click here to learn more about the ABC lasting performance. 

The fundamentals 

Because in complex systems, lasting performance is built by getting the fundamentals right. 

  • AVOID
    pressure before it builds

    We help identify emerging risks in raw materials, feed and water and act before they reach the animal.

  • BOOST
    resilience under challenge

    We support animal health, enabling animals to better cope with pressures from a wide range of challenges.

  • CAPTURE
    the value of lasting performance 

    We optimize animal performance and efficiency to consistenly deliver profitable results.

The first fundamental: A for Avoid 

Avoid pressure before it builds  

Consistent broiler performance starts with managing pressure at its source. Pressure rarely starts in the animal. It builds earlier, in raw materials, feed and water. 



  • Microbial contamination in feed materials
    Avoid microorganisms consuming the nutritional value of your feed materials and compromising feed and food safety. 

  • Microbial contamination in water
    Avoid your most vital nutrient becoming a gateway for enterobacteria into the production system. 

  • Multiple mycotoxin pressure
    Avoid mycotoxins compromising animal health and performance, whether acting alone or synergistically. 

What starts upstream as invisible contamination can quickly translate into health risks and performance loss. That’s why we act at the source, safeguarding raw materials, preventing nutritional deterioration and protecting feed and water quality long before animal performance is affected.  

What you can measure, you can manage. What you manage early, you avoid prior to impact.

  • We identify hidden threats through mycotoxin screening and microbial risk diagnostics.  
  • We turn these insights into actions by applying targeted integrated solutions that minimize risk, ensuring every drop of water and every kilogram of feed delivers its full value, safely. 

Control pressure at its source

Contamination is not the exception, it’s the rule. Without structured monitoring, most microbial and mycotoxin risks remain undetected, silently causing performance losses and health challenges.   

In real production systems, risks don’t occur in isolation, they build up and interact. To stay in control, it’s important to manage them at the source, not just react with isolated one-off solutions. 

Trouw Nutrition connects early detection with targeted control solutions to reduce pressure at its origin, preventing the biological reaction chain that leads to reduced feed intake, health depletion and performance loss. 

Through targeted solutions and services, we help you preserve value, from ingredient to animal to outcome.

 

Our solutions and services

Solutions

Selko | Fylax
Inhibits mould growth and prolongs shelf life of feed materials.

Selko | Fysal
Effective hygiene enhancer for the control of enterobacteria.

Selko | Fysal Flow Liquid 
Enables moisture retention and effective hygiene enhancer for the control of enterobacteria.

Selko | Revalet
Enables the safe use of circular food by-products in feed.

Selko pH-E
Acidifies water to reduce microbial presence.

Selko | TOXO-XL
Reduce mycotoxin bioavailability while supporting gut integrity and immunity.

Services

NOA
Portable tool for nutritional analysis of feed materials. 

Mycomaster 
Easy to use tool for on-site mycotoxin analysis.

Selko Dosing Equipment
For safe, accurate and consistent application of feed and water solutions.

NutriOpt
Digital platform that integrates our latest knowledge to drive precision nutrition.

Mycotoxin Adviser
Real-time mycotoxin risk assessment powered by local benchmark data.

Masterlab
Personalised laboratory services for microbial, mycotoxin and nutritional analysis of raw materials, feed, and water.