Shaping the future of pigs and poultry - together
Across the supply chain, the pig and poultry sectors face the same challenge: deliver better performance with a smaller footprint. New for 2026, Time to Take Control is our first dedicated event for the pig and poultry sectors - bringing producers, processors, retailers and industry bodies together for a day of straight‑talk, practical tools and proven approaches. Expect a combined morning plenary on where the industry is heading, followed by two dedicated afternoon streams - one for pigs and one for poultry - so you leave with species‑specific actions to implement.
Get to know our speakers
The programme features a strong line‑up of speakers from across the pig and poultry sectors, bringing together industry bodies, processors, nutritionists and sustainability specialists. Hear expert insight from organisations including the NFU, ForFarmers, Cranswick and Trouw Nutrition, alongside practical perspectives focused on value creation and future industry requirements.
Launching our Carbon Reduction Programmes
This event will mark the official launch of Trouw Nutrition’s Carbon Reduction Programme for Swine and Poultry.
These two programmes combine advanced animal nutrition solutions, digital tools and expert-led implementation strategies to deliver tailored carbon reduction pathways. Based on decades of animal nutrition expertise and the latest analytical techniques, it provides the actionable insights and nutritional solutions required to deliver measurable results.
Agenda - combined pig and poultry morning
| Combined Pig and Poultry morning session | ||
| Time | Topic | Speaker |
| 09:50-10:00 | Welcome and Introduction | |
| 10:00-10:35 | Changing the narrative from compliance to value creation | Aimee Mahony Chief Poultry Advisor NFU |
| 10:25-11:10 | Creating value from a feed industry perspective | Dr Abe Adebiyi Pig and Poultry Nutritionist ForFarmers |
| 11:10-11:30 | Refreshement Break | |
| 11:30 - | There is a buzz around insect protein, does the idea have legs? | George Roach Poultry farmer and Director of Oakland Farms Limited |
| - 12:20 | Robin Lawson Joint Managing Director Rattlerow |
|
| 12:20-12:55 | Value to the processor and what retailers are asking for | Nicky Campbell Sustainable Agriculture Manager Cranswick |
| 12:55 - 13:05 | Summary of morning session | |
Split afternoon sessions
The afternooon will be split into Pig and Poultry specific sessions. When you register please specifiy which session you will attend.
| Poultry afternoon session | ||
| Time | Topic | Speaker |
| 14:00-14:25 | Sustainability standards: why they matter and future next steps | Mike Tyers Technical Advisor British Egg Industry Council |
| 14:35 -15:15 | Measuring carbon in poultry |
Jim Uprichard |
| 15:15-15:50 | Carbon reduction programme poultry | Sofie Kilroy Poultry Sustainability Manager Trouw Nutrition |
| 15:50-16:00 | Wrap up and close | |
| Pig afternoon session | ||
| Time | Topic | Speaker |
| 14:00-14:35 | Carbon reduction programme swine |
Arriana de Vries |
| 14:35 - 14:50 | Refreshment break | |
| 14:50-15:50 | Hyperprolific Sow | Palle Hemmingsen Technical Sales on-farm products Trouw Nutrition Denmark |
| 15:50 - 16:00 | Wrap up and close | |
Registration
Please register using the link in your email invitation
If you would like an invite to our sustainability event, or if you would like to connect or collaborate with us on the subject of sustainability please get in touch. Alternatively please reach out to your usual Trouw Nutrition representative.
Interested in both Time to Take Control events?
Monogastric Time to Take Control will be followed by Ruminant Time to Take Control, taking place the day after on Wed 13th May 2026. For those working across both monogastric and ruminant production systems, the two events offer a valuable opportunity to gain insight into the latest technical developments, innovation, and sustainability initiatives across species.