Tuesday 12th May

Time to Take Control: Ruminant Event

Productivity, Profitability & Emissions Reduction

A changing feed industry

As pressure increases across the supply chain - from market demands to on‑farm performance - clear, practical solutions matter more than ever. That's we we are hosting a one‑day event exploring how technical innovation, collaboration and practical nutrition can support better decision‑making, drive efficiency and build long‑term resilience in ruminant systems.

Event details

  • Date icon

    Date

    Wednesday 13th May 2026

  • Location

    Windmill Village Hotel,

    Coventry,
    Birmingham
    CV5 9AL

  • Information

    Free parking

    8miles from Birmingham Airport

  • Who should attend

    Feed compounders, 
    Nutritionists,
    Technical advisors, 
    Merchant partners, 
    Procurement leads,
    Sustainability leads, 
    Supply-chain collaborators.

Get to know our speakers

Our programme features a strong mix of industry voices representing every stage of the supply chain - retailers, processors, feed industry specialists and farmers.
With contributions from Morrisons, Arla, GLW Feeds and Trouw Nutrition, the programme combines strategic sustainability insight with practical, on farm application.

Agenda 9:40 - 16:30

Time

Topic

Speaker
  Session 1 – Creating value across the supply chain. Retailer, Processor and Farmer perspectives of how the feed industry can help and what's in it for them.  
  09:40 -9:50  

Welcome and Introduction
Overview of where we are as an industry and where future opportunities lie  

Mark Hall
Ruminants Commercial and Technical manager
Trouw Nutrition  
  09:50-10:20  

Commercialising sustainability
A retailer’s perspective  

Andrew Edlin
Head of Sustainability
Morrison Supermarkets  
  10:20 – 10:50   Creating partnerships
value for processors, feed industry and farmers  

Annie Williams
Senior Farm Sustainability Specialist
Arla  
  10:50-11:20  

Insights from a farmer’s perspective
Making partnerships work  

David Christianson
Dairy Farmer and Arla Board member
Kingston Hill Farm  
  11:20 -11:40                                  Refreshments break
  11:40 -12:10 Q&A panel Speakers from session 1
  12:10 -13:10                                  Lunch break (Restaurant & Pickford Suite)
  Session 2 -Latest technical developments for application on farm. Creating value for Feed industry and farmers.  
  13:10 – 13:45   From birth to first lactation
Building profitability and sustainability  

Georgina Thomas
ECA Ruminant Young Animal Feed Technical Sales Manager
Trouw Nutrition  
  13:45 -14:20   Dispelling the myths 
Amino acid versus whole ration balancing  

Allard Esselink
Global Technical manager dairy
Trouw Nutrition  
  14:20 -14:55  

 

New mineral insights
Challenging the status quo  

Dr. Jean-Baptiste Daniel
Innovation Research and Development Ruminants
Trouw Nutrition  
  14:55-15:15                                 Refreshments break
Session 3 - Application in practice 
  15:15-15:40  

The reality of sustainable farming
Lessons from Denmark and the Netherlands  

  
  15:40-16:15   GLW Feeds case study
Commercialising sustainability  

Jess Marshall
Ruminant Nutritionist
GLW Feeds

Louise Eyre
Account Manager  
Trouw Nutrition
  16:15 – 16:30  

Navigate, Sustain, Succeed, Collaboration to create value  

Mark Hall
Ruminants Commercial and Technical manager
Trouw Nutrition  
16:30                                             Finish

Registration

Please register using the link in your email invitation

If you would like an invite to our sustainability event, or if you would like to connect or collaborate with us on the subject of sustainability please get in touch. Alternatively please reach out to your usual Trouw Nutrition representative.