Tuesday 12th May

Time to Take Control: Monogastric Event

Productivity, Profitability & Emissions Reduction

Shaping the future of pigs and poultry - together

Across the supply chain, the pig and poultry sectors face the same challenge: deliver better performance with a smaller footprint. New for 2026, Time to Take Control is our first dedicated event for the pig and poultry sectors - bringing producers, processors, retailers and industry bodies together for a day of straight‑talk, practical tools and proven approaches. Expect a combined morning plenary on where the industry is heading, followed by two dedicated afternoon streams - one for pigs and one for poultry - so you leave with species‑specific actions to implement.

Event details

  • Date

    Tuesday 12th May 2026

  • Location

    Windmill Village Hotel,

    Coventry,
    Birmingham
    CV5 9AL

  • Information

    Free parking

    8miles from Birmingham Airport

    8 miles from the Pig & Poultry fair

  • Who should attend

      Pig & poultry producers,
    retailers, 
    processors,
    industry bodies.  

Get to know our speakers

The programme features a strong line‑up of speakers from across the pig and poultry sectors, bringing together industry bodies, processors, nutritionists and sustainability specialists. Hear expert insight from organisations including the NFU, ForFarmers, Cranswick and Trouw Nutrition, alongside practical perspectives focused on value creation and future industry requirements. 

Agenda - combined pig and poultry morning

Combined Pig and Poultry morning session
Time Topic Speaker
09:50-10:00 Welcome and Introduction Lee Thompson
Swine Account Manager 
Trouw Nutrition
10:00-10:35 Changing the narrative from compliance to value creation Aimee Mahony
Chief Poultry Advisor
NFU
10:25-11:10 Creating value from a feed industry perspective Dr Abe Adebiyi
Pig and Poultry Nutritionist
ForFarmers
11:10-11:30                           Refreshement Break  
11:30 - There is a buzz around insect protein, does the idea have legs? George Roach
Poultry farmer and Director of Oakland Farms Limited 
- 12:20   Robin Lawson
Rattlerow
12:20-12:55 Value to the processor and what retailers are asking for Nicky Campbell
Cranswick
12:55 - 13:05 Summary of morning session  

Split afternoon sessions

The afternooon will be split into Pig and Poultry specific sessions. When you register please specifiy which session you will attend.

Poultry afternoon session
Time  Topic Speaker
14:00-14:25 Sustainability standards: why they matter and future next steps Mie Tyers
14:35 -15:15 Measuring carbon in poultry

Jim Uprichard
Technical Sales Manager
Trouw Nutrition Ireland  

15:15-15:50 Carbon reduction programme  Sofie Kilroy
Poultry Sustainability Manager
Trouw Nutrition
15:50-16:00 Wrap up and close  
Pig afternoon session
Time Topic Speaker
14:00-14:35 Carbon reduction programme swine  
14:35 - 14:50 Refreshment break  
14:50-15:50 Hyperprolific Sow Palle Hemmingsen
15:50 - 16:00 Wrap up and close  

Registration

Please register using the link in your email invitation

If you would like an invite to our sustainability event, or if you would like to connect or collaborate with us on the subject of sustainability please get in touch. Alternatively please reach out to your usual Trouw Nutrition representative.