
Unlocking Genetic Potential
Our LIFESTART science programme shows that calves should be fed elevated levels of high energy, low osmolality milk in the first months of life. This investment in early life nutrition gives a clear and sutainable return through higher growth rates, improved health, improved fertility and higher milk production.
LifeStart Science identifies that feeding at least 8 litres per day is a key factor in maintaining health and improving performance
High growth rates in the first few weeks of life have been shown to demonstrate long-term benefits on fertility, survivability and lactation performance providing a clear return on the investment in early life nutrition.
The key scientific principle behind the LifeStart Programme and the observed increase in animal production is known as metabolic programming; whereby an animal’s productive potential as an adult is influenced by the growth achieved early in life.
In order to unlock the full genetic potential of the animal we must ensure their nutritional requirements are satisfied during early life, this in turn will support the development of a robust and resilient calf that provides the foundations for lifetime performance.

How to unlock genetic potential
Dowload our calf nutrition guides
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pdf (93kB)

Contact Us
Our Youngstock team consists of:
Georgina Thomas - Young Animal Feed Manager
Dr. Laura Tennant - Young Animal Feed Technical Advisor